ABOUT US
It Girls Era is a Los Angeles–based online contemporary womens fashion boutique curating excitement and exclusivity in "going out" dresses and clubwear. Our weekly offerings resonate with the body-conscious shopper entrenched in nightlife and the viral influencer culture. And in all skin tones, shapes and sizes, our mission is to celebrate and enhance her inner glow. She's the "It Girl". This is her era and this is her community. Welcome to ItGirlsEra.com .
Based in downtown Los Angeles' fashion district, It Girls Era specializes in micro drops — fast-moving, limited (single-stock) releases of the most sought-after going-out dresses and clubwear for the contemporary statement-culture shopper. Our team has been in the game for decades. Founded by a seasoned fashion buyer and a very "baddies"-connected fashion stylist, our crew ensures each drop is a value-driven snapshot of what’s trending *right now*.
One run only. No restocks. No repeats. Because exclusivity matters — and only the real IT girls deserve to look this good.
Every piece is designed for confidence, cut for curves, and created for the spotlight — from the night-out lineup to your viral moment.